The next thing you know, the years are gone.Ī question posed by Ethan Hawke in an insightful TED Talk is, "are we spending life doing what is important to us?" The answer. They are like those little pages getting whipped off the calendar by a kid trying to count down to its birthday. We see years stretching out ahead, but truthfully, the years count down in a blink. I know I can apply myself creatively to a few different things, but what is my creativity? If you are sweating at the thought of answering - join the club, even I struggle to pinpoint the answer. #marketing #brandawareness #business #kanyewest As much as the end-of-year season is crazy, we still all enjoy the festive spirit that it brings. Maybe take a moment of respite to gather yourself, get your ducks in a row and have a rest before things get manic. you are cutting the lifespan of your brand to save costs (hmmmmm).īack to time though. When costs rise and you decide to cut your marketing budget, you are also cutting your pipeline of leads. Marketing aids brand presence, a lead pipeline and longevity. It's odd because it's like shutting down a water pipeline and then wondering why nothing comes out when you open your taps. Speaking of behaviour, I have always found it ironic that companies and brands cut marketing budgets for the end of year. Stress, workloads, irrational behaviour of the human species. Just in time for the part of year when everything ramps up. I know this because the 'end of year' fatigue is creeping in.
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